Our strategy

 

Because we believe in the future, a marketing reflection has been committed.

Listening to our customers and anticipating the market trends allowed us to identify axes of the strategic plan.

THREE STRATEGIC PRIORITIES

 Nexans has defined the three guidelines on which it will base its action on and develop its medium term corporate culture. These three guidelines that will support the development of Nexans Morocco, both locally and on its economic expansion in Africa, are as follows:

1. Building sustainable profitability, by anticipating developments in our markets, continuing the optimization of operational and structure costs, investing to offer our customers solutions and services that will enable us to differentiate ourselves from our competitors.

2. To develop levers of growth, by advocating and developing investment on the increasing market segments as the automotive activity and promoting trade with the countries of Nexans Morocco commercial zone. Developed on a 3 years marketing plan, with the support of the Group and its historic partners as Areva T & D and Exide, Nexans Morocco is determined to be a leader in a fast changing environment. Nexans will focus on these markets, encourage investment and enhance its innovation capacity. The aim is to focus on both markets on which Nexans is already in a strong position, such as network cables, accessories, and markets where the company has assets to grow, such as car cables, building cables and prefabricated substations…

3. Increasing the attractiveness of Nexans to its customers and its employees through innovation, training activities and active management of human resources and competencies.

PRIORITIES

Global leader in the cable industry, our Group is committed on a daily basis for sustainable economic development. Whether in the economic, social or environmental field, Nexans has set up a number of concrete, clear and effective actions to serve its customers, its shareholders, employees and the environment. Thanks to its dynamism, its purchases optimizing its targeted disposals and acquisitions policies, our group builds a sustainable profitability for its shareholders. Nexans assists its clients in their medium and long term projects with tailor-made solutions; it anticipates their needs and conducts Research and Development programs in touch with the technological evolution and the markets. Our Group develops the skills of its staff, encourages its creativity and stimulates its business performance while reinforcing its commitment to the company. Finally, Nexans is participating in civic life and respect of the environment. Through a system of regular and effective audit, our Group meets throughout the more advanced world quality standards.